Fresh Direct

As the UK’s leading wholesale greengrocer, we are passionate about fresh produce and have been for over 50 years. During that time we have built an extensive network of British partner suppliers to help bring provenance and seasonality to our customers’ menus.

We are committed to supporting British agriculture and the economic, sustainability and environmental benefits it brings. The British food industry is at the forefront of technological advancements, providing cutting-edge solutions such as hydroponics and vertical farming – but above all it delivers delicious fresh ingredients year round, and we take our leading role in the sector very seriously.