It used to be nice to buy British …. it is now essential.
I would like to say that I am not anti-import. In fact I have spent a lot of my life importing fresh produce from around the world, and there are lots of things that we cannot grow here, but I have always said that what we can grow in this country should be our priority.
Buying British, has always been the right thing to do, it has always been a nice thing to do, always been something that we should do; but now the time has come where we must support our farmers, growers,food producers and fishing industry.
Here in Britain we produce an incredible range of the very very best food you could hope for.
And I am so proud to be an Ambassador for Love British Food.
We have to start taking our own food supply much more seriously. We need to become much less dependent on imported foods. I appreciate that we will never be fully self-sufficient, and nor do we need to be , but we must buy what we can, and support as much as we can our own growers and producers.
We cannot expect our food industry to be on stand by in emergencies if we don’t support them all the time.
I know everyone is busy, and we are bombarded with a million messages a minute, but all I would say is if you can just take an extra second to think, is this British? Is a British version available? And try as much as you can to make that choice of buying British.
It is better for our country, it is better for you and your family and it is better for the environment.
In other news I have just finished filming a new series of Celebrity Best Home Cook which is on your screens every Tuesday and Wednesday evening. It was a lot of fun to film, even with Covid restrictions. I have also filmed a brand new series that is on BBC1 on Monday mornings (times vary) called 'Wanted A Simple Life', which is a show about people taking the lead and moving away form the bigger cities to the more remote rural part of the country. I'm sure you don’t need a reminder of what a beautiful country we live but do in check it out.
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The campaign Love British Food, the national food celebrations ‘British Food Fortnight’ and their associated logos are trademarked and must not be used without the express permission of the owners, Love British Food. Companies or individuals wanting to use the logos or run promotions and activity in association with British Food Fortnight or Love British Food can work with Love British Food as a member or partner or with permission from the founder.
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