Love British Food is the brainchild of Alexia Robinson who is also the founder and organiser of British Food Fortnight.

Alexia had a ‘Swallows & Amazons’ childhood living in a wood in Dorset where her parents kept Jacob and Soay sheep and rabbit, trout, duck, pheasant, rook and even squirrel regularly graced the family table.

Having spent her 20s working as a management consultant in London and Hong Kong she tired of commercial pursuits, crossed the Amazon on her own and returned home wanting to save the rural way of life she enjoyed as a child.

She started by managing the promotion of the Countryside Alliance’s March-that-had-to-be-cancelled-due-to-foot & mouth in 2001 – one of the biggest and most high profile events ‘not to happen’ in Britain.  Later that year she established a marketing programme for the game meat industry – Game-to-Eat – that has been credited with increasing game sales by 64% (MINTEL Report 2008) and has been described by DEFRA (Dept of Environment, Food & Rural Affairs) as ‘one of the most well-run national projects operating under the Rural Enterprise Scheme’.

Alexia founded British Food Fortnight in 2002 in response to the Foot & Mouth crisis. It is now established annually as the biggest national celebration of British food. As a result she has been nominated for Farming Personality of the Year and NFU Farming Champion.  Love British Food was founded in late 2008 in response to requests from people taking part in the national promotion wanting a year-round source of advice on eating British.

She lives in South Gloucestershire with her horses, Spellbound, Mischief and Maverick and describes herself as an accidental foodie – she prefers eating food to talking about it.