Love British Food - Advice for Retailers

Retailers

British Food Fortnight is an established promotion in the retail sector. Every year, small, medium-sized and major retailers take part, all enjoying the commerical benefits that participation brings. Retailers taking part have increased their sales by 34% as a direct result of the event with some independent stores seeing sales increases of £2,000 during the Fortnight.

All the major supermarkets ran special British promotions during British Food Fortnight 2009 signifying the greatest support in the history of the event and proving that British food really is flavour of the month. And hundreds of independent stores are also taking part with tastings, meet-the-producer events and special offers. See below for details of what they did.

Advice for Retailers

British Food Fortnight a great retailing opportunity - Tim Kershaw, MD of Libra Europe explains

Tim Kershaw, MD of Libra Europe, the premier consultancy to the food supply chain industry, explains why retailers should take part in British Food Fortnight.

The public perception of British Food is changing, after years of negative reports the consumer has now recognised the values that British Food represents. High Quality, Freshness and Environmental Friendliness now feature highly whenever the public is asked for its views on British food.

For hot tips for taking part in British Food Fortnight use this link.

For advice on how retailers can support British Food Fortnight - follow this link.

To read how shops that have taken part in previous years use this link.

Work with schools - your customers of the future

In addition to the commercial reasons for taking part in British Food Fortnight, we invite you to use the national celebration as an opportunity to be proactive in educating young people about British food.

In the build up to the Fortnight, over 30,000 schools in the UK are being given information on incorporating cookery and food-related topics into their curriculum teaching and they are being advised to seek help from local retailers and chefs to achieve this. So, chances are there is a school waiting to hear from YOU!

The best people to make the young aware of the diverse and delicious food that Britain has to offer are those who sell and cook it.

Many retailers organise activities for schools every year during British Food Fortnight.

For hot tips on working with schools...