|
|
History of British Food Fortnight
|
British Food Fortnight was conceived in response to the fact that, though there are numerous food initiatives, projects and events taking place across Britain, there was no overall flagship event to bring them to the public's attention. It was held for the first time in Autumn 2002 at the same time as Harvest Festival, the traditional time for celebrating our food.
Since its launch, the event has quickly become the definitive national celebration of our regional foods and drinks, and the health benefits and pleasures of eating quality, fresh, seasonal and regionally distinct produce. It has established itself on the national calendar extremely quickly. By focusing effort on a calendar date it gives people involved in the food business something to aim for and helps concentrate their efforts. It is therefore much more than a mere date in the diary. It is proving an important influencer in engaging the retail, catering, education and volunteer sectors and in establishing a more robust market for Britain's food and drink. |
|
Read more...
|
|
History
|
The event is now firmly established as one of the most high profile events on the national calendar and certainly one of the most powerful in engaging the education, retail and catering sectors.
Here is a summary of our overall achievements to date. |
|
Read more...
|
- 42,000 shops, pubs and restaurants are provided annually with details on how to use British produce to increase sales
- Over £15 million estimated increase in sales of regional food and drink during the Fortnight each year
- 34% increase in sales in participating stores
- All areas of the catering sector involved – pubs, restaurants, food service, public procurement and visitor attractions.
|
|
Read more...
|
Achievements in the education sector
- 35,000 schools provided annually with information on including food and cookery activities within the curriculum as part of the Fortnight's activities.
British Food Fortnight is an established event on the school calendar – |
|
Read more...
|
- Thousands of events have taken place during the Fortnight from events in schools and parishes, to promotions and special menus in shops, pubs and restaurants.
Examples of activities:
|
|
Read more...
|
- 80 MPs have attended receptions to hear about the role of the Fortnight in promoting British food. In 2004, 41 MPs supported the event within their constituencies. Cherie Blair at the 2003 Labour Party Conference picked up one of our leaflets and exclaimed, "Ah, British Food Fortnight - now that's a good idea!"
|
|
Read more...
|
|
|
|
To advertise here ....
To advertise on this website please email us: click here
|
|
|
